In The Spotlight: Alicia Keys – Time Machine

The new single from American singer Alicia Keys. Time Machine hails as welcome return for Alicia and sounds altogether different from her material since the days of You Don’t Know My Name, Fallin and Empire State of Mind that hailed her as an R&B star. Though Girl on Fire did see a somewhat noticeable shift in her music. Her new single has a rhythmic back beat that goes on like bump, bump, bump, bump. In a way it’s almost like a pre-hook. As always Alicia’s voice just completely nails it and is smooth, soft and melodic but without overdoing it. Whenever she sings you know that she is going to hit the high note, and with minimal effort.

It’s during the chorus when she sings Go out of your mind (Out of your mind) that she really goes into her own and reminds you why she’s the amazing artist that she is. What I like about this song though imparticular is that it sounds like a change in musical direction, for example Underdog did signify some change but Time Machine takes it further. Almost as if she’s being just that little bit more daring each time till she ends up somewhere new.

The video that accompanies the song shows her at an arcade/roller-skating rink and shows Alicia hanging around with a group of people singing. Every few moments she looks straight into the camera and sing. It’s quite good, check it out.

https://www.youtube.com/watchtime_continue=224&v=NFCsuDcWqY0&feature=emb_loo

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.